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Brand Map

One Map to rule them all. For aligned cultural, creative, and strategic development and production.

For individuals, organizations, and movements starting a new venture or rebranding an existing one. The resulting map lays out a comprehensive brand identity for internal culture development. Includes direction for creative teams, PR firms, literary or entertainment agencies, or investors to create brand aligned materials, partnerships, and conversations.


Shining the light on what we need to know to create an aligned brand foundation.

  • Interviews/Conversations with principals, employees, vendors, customers/audience/tribe
  • Interviews with partners, team members, clients, colleagues, friends, and family
  • Review online content and other materials you share

Aligning who you are and what you do with goals, vision, and existing conditions.

  • I pull everything together from interviews andother relevant materials that I’ll gather from you and from my own research throughout the process.
  • Industry Positioning Research 
  • Homework: exercises + processes 

Equipping you to create an aligned presence and impact with your internal culture, in the marketplace, and in the world.

  • Deliver Brand Map (PDF and/or Digital)
  • Review map or plan with principal(s) and team members


  1. A comprehensive and rock solid map of the territory
  2. Masterful ability to articulate all aspects of brand
  3. Blueprint for cultural alignment
  4. Clear direction for brand aligned creative and strategic production
  5. Organizational and cultural compass/true north

Ongoing consulting is possible after map delivery to support execution or to check-in for feedback or recalibration as needed. 

Contact Erica for more information.

Brand Map

After booking, check your inbox for logistics info including a scheduling link and GoogleDocs questionnaire to fill out before we meet. If you have any questions along the way, reach out.

*Refund Policy* Full refund if you cancel at least two weeks before our initial session. No refund if less than two weeks. Rescheduling possible up to three days before our initial session.
For our recent rebrand we worked with many branding/marketing professionals with national reputations. Erica provided the most valuable support to define who we are and how we express ourselves in the world. When we shared the brand map she created for us as a starting point for collaboration with creative, communication and PR agencies, they all expressed awe for her work.
Diana Chapman & Jim Dethmer
Co-Founders, The Conscious Leadership Group
Erica created a rock solid brand foundation for my new business. She inspired me to find my authentic voice, express it beautifully and always stealthily kept me on task. Erica is relentlessly dependable, committed, laser-focused & inspirational.
Annmarie Chereso
Founder, BringIt! Home
While leading the Bridgewater rebrand, Erica stayed at least three steps ahead to make sure everything turned out brilliantly. Not only was she able to embrace and understand our industry with amazing skill, she is passionate, exceptionally smart and intuitive, over-delivers and is a blast to work with.
Ron Rubin
CEO, Bridgewater Wealth
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Have questions? Let's talk...