Brand
Map

A blueprint for an authentic brand that shines brightly to cut through the noise.

"Erica has a gift for seeing people and understanding what makes them tick. More than two years after working with her, I still refer on a monthly basis to the map that she prepared for me based on all of our work together."

Hamilton Hill

Partner, Bartlit Beck

Brand Mapping w/ Erica

A blueprint for an authentic brand that shines brightly to cut through the noise.

Erica will walk you through mapping a brand that is the just-right honest amplification of who you are, allowing you to keep your personal life sacred without holding back what you’re here to offer in the world.

The process includes research, conversations, and exercises to uncover, illuminate, and articulate the heart and soul of you and your brand. Erica will challenge you to think more deeply about who you are, what you’re here to do (purpose), why it matters, and how to put it all in motion.

Erica’s maps get to the soul of the person and brand, which makes them relatively future proof. Clients who review them regularly are more likely to stay true to their purpose and create meaningful impact.

The Brand Map that Erica created for Conscious Leadership Group in 2014 was used for a decade with minimal changes, and was the foundation for one of the most celebrated brands and companies in their industry (and beyond). Erica and team used the brand map to orchestrate the book launch and ongoing sales for The 15 Commitments of Conscious Leadership, one of the most successful self-published leadership books to date.

Schedule a call

"The Map that Erica prepared was eye-opening and gave me a clear sense of my strengths, blind-spots and purpose. Thank you! Thank you!"

David Blair

Accountable Health Solutions, Executive Chairman

Your Map Includes

Brand and Audience Archetypes
*key to the magic of the process

Brand Overview, Mission, Purpose, Core Desire + Vision

Your Offerings (which are often refined through the process)

Core Attributes

Core Themes (for messaging, articles, podcasts, speaking, etc.)

Custom sections and *inspiration* for you and your brand to shine and stay on track.

Benefits

A brand that shines brightly to cut through the noise

A bone deep sense of who you are, what you’re here to do, and how to put it all in motion.

A brand that is the just-right honest amplification of who you are, so you get to keep your personal life sacred without holding back what you’re here to offer in the world.

Easy collaboration with creatives, strategists, publishers, agents, marketing + PR folks (and so on) who will understand how to create in alignment with your brand DNA

Filters to vet business partners, clients, new hires, or audiences.

Logistics

You'll meet with Erica on Zoom for in-depth conversations where she'll see and reflect you until she can create a brand map that is comprehensive, precise, and delights you to no end.

The average process takes 4-8 weeks with a 4-6 hour time commitment.

If you have an existing brand with a significant audience and/or body of work, the process is 6-12 weeks, with a 6-9 hour time commitment, and likely interviews with your network.

Erica works on no more than 2 Brand Maps at a time. If you’re interested, reach out early to get on her calendar!

Working with Erica was one of the most clarifying experiences I've had in my business. The result was not just a brand map — it was a renewed sense of purpose and a clear direction for my business. If you're at a pivot point or ready to refine your voice and vision, Erica is your person.

George Ramsay

Breathwork Teacher, Enneagram Practitioner, & Conscious Leadership Coach

"Not only is Erica able to embrace and understand people and industries with amazing skill, she is passionate, exceptionally smart and intuitive, over-delivers and is a blast to work with."

Ron Rubin

Bridgewater Wealth, CEO

“Erica helped me birth a brand consistent with my deepest values and highest aspirations. She listened for what was authentic in me and helped to shape my offer in a way that my intended audience would get it and respond.”

Simon D’Arcy

Founder, Next Level Culture

"More than two years after I finished working with Erica I still refer monthly to the final document she made for me. The way she saw my gifts, my blind spots and my purpose has been a great guide for me."

Hamilton Hill

Partner, Bartlit Beck

"Erica has the unique ability to lift the fog off the road ahead, shine a bright light on what matters most to you, and masterfully design a roadmap to serve as your guide. She is such a pleasure to work with."

Peter Parthenis

Grecian Delight Foods, Inc., President & CEO

“Honestly, I have never had the pleasure of working with someone like Erica who 100% gets it from the get-go and is not only able to translate what is required beautifully but who also weaves their own magic throughout.”

Joanne Wilkie

Partner, Paradigm Shift Consulting

"As we were growing, we brought Erica in to describe who we are, focus our message, and differentiate us from the crowd. She interviewed and observed our team, got who we are, and told our company story brilliantly. Her personality makes her fun to work with."

Jason Middleton

President, Silver Air

"It was an absolute pleasure working with Erica. The map that Erica prepared was eye-opening and gave me a clear sense of my strengths, blind-spots and purpose. Thank you! Thank you!"

David Blair

Accountable Health Solutions, Executive Chairman

“Erica Schreiber is one of a kind. She really got me and helped me tremendously with the realization of my project. The whole process was smooth and exciting, and also transformative. I am so grateful I have worked with her."